Freelance Producer for Formula 2 and Formula 3 Racing series
I played a key role in launching Formula 2 and Formula 3 on TikTok, helping to shape their vertical video presence from the ground up. As a freelance producer, I primarily work on race weekends — producing TikTok and Instagram Reels content, managing the full production process, and guiding on-site filming through strategic content planning.
My role includes:
Writing content plans for driver-focused shoots to be executed by on-ground crews.
Creating trend-driven vertical content using archive, BTS, and live footage.
Editing high-impact videos with Adobe Premiere Pro and CapCut under tight deadlines.
Publishing real-time content during live race weekends.
Engaging with the motorsport community through comments and interactive posts.
Collaborating with account managers and strategists to ensure content aligns with brand goals.